Snyder's of Hanover parent expands healthy offeringsCompany launches non-GMO crisps, invests in Colorado manufacturer
Snyder's-Lance Inc., parent of York County-based Snyder's of Hanover, has taken two more steps toward expanding its "better-for-you" snack offerings.
The North Carolina-based food conglomerate this month launched a line of organic, non-GMO crackers under its Pretzel Crisps banner.
And on Friday it announced it made made a strategic investment in Natural Foodworks Group LLC, a Denver-based natural products manufacturer that helps startup food companies get products on store shelves.
The terms of the investment were not disclosed.
Both moves come as CEO Carl E. Lee Jr. told investors earlier this week that the company is looking to grow its "better-for-you" snacks from about one-third of its portfolio to more than 40 percent over the coming year.
Natural Foodworks Group (NFG) is a food manufacturer specializing in natural and organic products, with "a proven track record of providing contract manufacturing services to entrepreneurs as they commercialize and scale their natural and organic brands to a larger audience of consumers," company officials said.
The service makes it possible for startup brands to reach the production scale needed to serve natural retailers nationwide.
"We look forward to leveraging their expertise and innovative production capabilities to bring some exciting new items to market," Lee said.
New Pretzel Crisps
Snyder's-Lance's Snack Factory Pretzel Crisps are billed by the company as the world’s first flat-baked pretzel cracker.
The line's new Organic Original Pretzel Crisps, released this month, are Non-GMO Project verified, meaning they have been certified as having been produced without any genetically modified organisms.
At 110 calories per serving, the crisps also contain no saturated fat and zero trans fat, as well as no cholesterol, preservatives, artificial flavorings or colors.
"The organic version of our flagship Original Pretzel Crisps line was created for consumers seeking a greater variety of clean-label snacks without sacrificing taste," said Eric Van De Wal, vice president of marketing and innovation for the company's Clearview Foods Division.
"This introduction is the first of several new better-for-you snacks forthcoming in 2017 and beyond," he added.