Harrisburg commercial kitchen service changes name, focuses on new markets
Peter Ballantine wants to bring a modern approach to an older commercial service business.
In April 2014, the former McDonald's franchisee bought Harrisburg-based 4 Points Food Service Technologies Inc., a company that specializes in commercial kitchen maintenance and repairs.
Ballantine decided to go paperless and made customer service a top priority, instituting measures such as follow-up calls after jobs are completed.
He takes pride in the company being called "on point" in its execution and achieving a 95 percent first-time fix rate.
So much so that he recently rebranded the business as OnPoint as he looks to the next phase of company growth — more design and installation work.
"Right now, 90 percent of our revenue is still maintenance," Ballantine said.
Over the past two years, the company has seen strong growth in business from clients of all sizes, including restaurants, convenience stores, schools, universities, senior-living facilities and hospitals.
School maintenance work is the biggest piece of business right now, with about 100 school accounts.
But given his background in the restaurant business, along with the experience of other team members, Ballantine is hoping to grow installation work to at least 30 percent of the company's revenue.
A good portion of future installation work could come from a separate business venture undertaken by Ballantine. In March, he signed a development deal with Dallas-based Pie Five Pizza Co. to open up to 34 pizza restaurants in Ohio and Pennsylvania.
Ballantine is looking at sites in the Harrisburg area, State College and Pittsburgh, as well as Columbus and the I-70 corridor in Ohio.
Kitchen vendors also are calling OnPoint to help integrate point-of-sale systems in new restaurants, and convert service platforms for existing customers.
OnPoint has about 10 people in the field and plans to hire more.
The company's remote technicians cover a large footprint that stretches from State College and Wilkes-Barre, over to the Lehigh Valley and Philadelphia region and down into Chambersburg.
"We're growing," Ballantine said.