With the advertising world changing, Donovan Advertising Inc. is changing as well.
The Lancaster County company has changed its business name and its logo to reflect the changes in the industry and its changing focus, according to President and CEO Bill Donovan. The company will now be known as Donovan Connective Marketing, leaving behind its former name, Donovan Advertising and Marketing Services.
The company's logo is now three connected circles with a different, more fluid font type for the company's name, Donovan said.
“It's reflective of the industry changes,” Donovan said. “We are so much more than just advertising now.”
The company started in 1984 in Harrisburg and moved to the Manheim Township location in the mid-1990s, Donovan said.
It specializes in working with food and packaged goods companies and lists The Hershey Co., Perdue Foods, Yuengling and Furmano's among its clients.