Charter Homes & Neighborhoods of Lancaster received preliminary approval from Lower Allen Township commissioners for phase one of its Arcona development.
To be built in phases, Arcona will contain more than 1,600 homes and about 250,500 square feet of commercial and mixed-used space at full build-out of the 248-acre project.
Market research prompted an increase in residential units from 106 to 110 in Highpoint — the first phase — and a decrease in the amount of nonresidential space from 19,280 square feet to 16,252 square feet, said Rob Bowman, president of Charter Homes.
"Our biggest efforts in market research is just listening," he added. "It is a constant never-ending process at Charter to just listen to what people are looking for."
The change meant Charter Homes had to go through the approval process again. Final approval is expected at an upcoming Lower Allen meeting.
Located in the areas of Rossmoyne, Lisburn and Arcona roads, Arcona will be a lengthy project, Bowman stressed.
“The most important thing to remember is we’re doing this one section at a time," he said. "We’re doing this in decades, not just years."
Arcona plans for commercial space could change depending on market forces, Charter officials have said. Bowman said no national chains will fill the stores, which will be designated as "village business."
“For us, village business is all about experience," he added. “This is about a high level of authenticity and a connection you can’t get at any national retail environment.”
The first Highpoint model homes will be completed by the end of the year, Bowman said. Arcona Crossroads, the first commercial sites, will break ground in a few weeks, he added.