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Lebanon Valley branding effort ready for unveiling

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The Lebanon Valley's branding campaign has netted a new logo, website and guide to the region's attributes, all of which will be publicly unveiled later this month.

The 13-page branding guide, available on the new website, includes information and statistics on quality of life, education and the workforce.

It even contains a suggested quote for people to describe the Lebanon Valley:

“Pennsylvania’s Lebanon Valley is a great area to live and work. It’s a beautiful place with a more comfortable pace, yet has easy access to major cities, the state capital, as well as nearby Hershey, Lancaster, Reading and Gettysburg. There are excellent schools, high-quality medical facilities and plenty of recreational and cultural options. The cost of living is low, and it offers a great workforce and environment for business. I really enjoy the Lebanon Valley.”

There are two logos, a primary logo and an optional logo, both designed by Bachleda Advertising LLC of Heidelberg Township. Company President Michael Bachleda is a member of the task force that devised the new materials.

The 11-person task force formed by the Lebanon Valley Chamber of Commerce set out last year to rebrand the county’s image with a unified identity to market the region to visitors, businesses and residents.

The chamber formed the task force after its strategic planning process completed last fall identified the lack of a strong brand image as a significant hurdle for the area to attract new businesses, employees and residents.

The chamber will hold the unveiling at 4 p.m. July 30 at the Mund College Center at Lebanon Valley College. The public is invited.

Michael Sadowski

Michael Sadowski

Mike Sadowski covers Lebanon County, banking and finance, law and the legal community, and technology. Have a tip or question for him? Email him at michaels@cpbj.com. Follow him on Twitter, @MikeCPBJ. Circle Michael Sadowski on .

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