Hershey cracks Brazil market with Reese's Peanut Butter Cups
The Hershey Co. is importing its best-selling chocolate brand — Reese's Peanut Butter Cups — to Brazil.
The iconic brand will begin selling in the South American country this month. The Reese's brand will be available in local supermarkets in the south and southeast regions, The Hershey Co. said in a news release.
"Hershey is known for bringing great-tasting chocolate experiences to the world each and every day," said Marcel Sacco, general manager of Hershey Brazil. "The addition of Reese's Peanut Butter Cups to the Brazilian market provides a new and delicious experience and a perfect product that is sure to delight consumers, just like our other iconic Hershey brands, such as Hershey's Cookies N Crème Candy Bar and Hershey's Kisses Chocolates."
In 2013, Reese's Peanut Butter Cups conducted a successful prelaunch campaign through select markets in Brazil. During the eight-month phase, Reese's Peanut Butter Cups were one of Hershey's best-selling items in the selected stores where they were available, the release said.
Reese's Peanut Butter Cups were created by Harry B. Reese more than 80 years ago, and became part of The Hershey Co. portfolio in the United States in 1963, when Hershey acquired the H.B. Reese Candy Co.
Reese's Peanut Butter Cups will be available in Brazil in a two-cup 42g version at a suggested price of $2.49. Reese's Miniatures, a miniature version of the iconic peanut butter cup, will also be available in an 8g version for 75 cents, the release said.