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Newsmakers: Marketing

Business featured this week: JPL

JPL of Swatara Township named Lydia Bailey and Melissa Wasiewski account coordinators with its integrated communications department. Bailey was a marketing and research coordinator with Hershey’s Chocolate World. She has an associate degree in travel and tourism from Harrisburg Area Community College and a BS in business administration from Elizabethtown College. Wasiewski was an account executive with WGAL-TV (Ch. 8) and Nike Communications. She has a bachelor of business administration degree in fashion merchandising from LIM College in New York. Ngeuanema “Yenma” Kounlavong was named a digital marketing analyst. She will plan and optimize digital marketing campaigns. She was a senior affiliate marketing manager and media buyer with Intela and an affiliate marketing manager with Webclients. She has a BA in international relations from Ursinus College. Ashley Lichkus was named a digital marketing associate. She will implement and measure paid search, social media and other digital marketing campaigns. She was a marketing contractor with Rite Aid Corp. She has a BA in advertising and a BS in marketing from Penn State University.

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