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Rite Aid creates brand development position

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Cumberland County-based Rite Aid has created the position of senior vice president of brand development and innovation and appointed David Abelman to fill it, effective immediately.

He will be responsible for overseeing the continued development of Rite Aid brand products as well as identifying and implementing new innovations to enhance and grow Rite Aid’s business.

Abelman has more than 25 years of experience in retail, according to a news release, most recently serving as CEO and co-founder of Self-Health Nation, a health and wellness omni-channel startup focused on providing nutritional advice and solutions. Prior to that, he was executive vice president and chief merchandising and marketing officer for A.C. Moore Arts & Crafts Inc. He also has held senior-level marketing and merchandising positions with Michaels Stores Inc., Office Depot Inc. and Daymon Worldwide.

“David is a seasoned retail professional who brings broad-based marketing, merchandising and entrepreneurial experience to Rite Aid,” Ken Martindale, Rite Aid’s president and chief operating officer, said in a news release. Abelman will report directly to Martindale. “His proven ability and experience will be a valuable asset to the company as an integral member of the management team focused on delivering the best products, service and care to meet our customers’ unique health and wellness needs.”

Abelman’s appointment follows Rite Aid’s announcement last week that it had acquired Boston-based Health Dialog Services Corp., a move intended to advance its health management collaboration initiative.

Headquartered in East Pennsboro Township, Rite Aid is one of the nation’s largest drugstore chains. The company trades its shares on the New York Stock Exchange under the ticker symbol RAD.

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