Report: 62 percent of nonprofits saw giving rise in 2013
Sixty-two percent of nonprofits surveyed saw giving rise in 2013, according to Nonprofit Research Collaborative's new 2013 report, and 70 percent expect an increase in 2014.
The report surveyed more than 500 organizations across the United States and Canada. This year marked the highest percentage of organizations seeing increases since 2007.
|% seeing giving rise||65||63||69||65||46||43||43||53||58||62|
Fifty-seven percent of the organizations expect to raise between 1 and 15 percent more funds in 2014.
Sixty-seven percent of the organizations reported meeting their fundraising goal in 2013, continuing a steady upward trend over the past few years.
|% meeting goal||52||59||63||67|
As the study has found in the past, larger organizations are more likely to attain their fundraising goals; only 48 percent of those with operating budgets of less than $250,000 made their goal, and only 57 percent of those with budgets of $250,000 to $1 million did.
"The largest percentage of organizations reported growth in major gifts, email requests, special events and 'other online,' all of which saw increased amounts received at 62 percent of responding organizations," the report said. "Social media, requests sent by US Mail, and foundation grants generated increased funds at more than half of the responding charities that use the method."