CAEDC adds marketing development manager
The Cumberland Area Economic Development Corp. has hired Mary Kuna for its newly created position of market development manager.
In her role, Kuna is responsible for financial analysis, economic impact and market assessments, and site selection. In addition, CAEDC said in a news release, Kuna will manage all aspects of public funding — local, state, and federal.
Jonathan Bowser, CEO Of CAEDC, said the marketing position was added after an organizational review and restructuring during the fall. The goal is to "understand the marketplace from an economic development perspective," he said.
"One of her most important initiatives that we're looking forward to is creating a business retention program with a focus on retaining the businesses we have here in the county," Bowser explained.
In that role, Kuna will work to identify and assist Cumberland County businesses with expansion plans.
"A lot of the growth that we have seen, and I think we've seen throughout the country, has been the expansion of the existing businesses," Bowser said.
Kuna also is charged with working with the county planning department and all 33 municipalities on land-use planning, Bowser said.
"She'll be working with our planning department to identify areas where we really want to see growth, especially in the western areas of our county," he said.
Bowser said he expects a report on that work to be issued during "the first half of 2014."
"The first thing we have to do is determine what is our current inventory of sites (for possible development)," he added. "Then we need to understand where (municipal officials) want to see growth and what can we do to support that."
Kuna was most recently the economic development coordinator at the Cecil County Office of Economic Development in Elkton, Md.
She has a master's degree in urban affairs and public policy from the University of Delaware, a bachelor's degree in political science from the University of Scranton, and a certification in urban planning from Harvard University.
Kuna started Dec. 16.