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Business: A startup that wants to be the 'anti-Yelp'Source: The New York Times

The Goodsnitch app works on a smartphone and requires no typing — just selecting answers to several questions. It gives customers a quick way to recognize outstanding service or an outstanding employee, and it gives businesses an opportunity to gain valuable customer feedback. The technology behind it was largely built by a software development firm, Pivotal Labs, whose clients include Twitter and Salesforce.

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