Two Lebanon County advertising companies are joining forces to better serve their clients.
In the integration, Geoff Rich, founder of GAR Advertising, will be head of new business development at Fresh Creative. According to a news release, the arrangement brings Fresh Creative broad media planning and expertise and allows Rich to access Fresh Creative’s extensive creative experience.
GAR focuses on consumer advertising and has worked with clients like Pottery Barn and Fed Ex Ground as well as a number of local clients. Rich started the company in 2003.
Fresh Creative is an advertising marketing and creative agency focusing on business-to-business clientele in the luxury home products and manufacturing industries.