JoBoy's Brew Pub, a member of Hershey Harrisburg Craft Beer Country, plans to leave Manheim this winter for a larger facility on East Main Street in Lititz.
Owner Jeff Harless said the goal is to open by January or February. He runs the restaurant with his wife, Maria, who goes by her middle name, Jo.
The couple is moving from 3,200 square feet to a 10,200-square-foot facility. The 5,000-square-foot main floor will be the restaurant, while the upper floor will be used for special events.
“One of the biggest holdbacks has been the kitchen. It’s just so small,” he said of the current location, which opened in April 2010.
At the new location, the brewery will be visible behind a glass partition. Harless also is upgrading to a two-barrel brewing system with four-barrel fermenters.
In addition, JoBoy’s — known for its North Carolina-style barbecue — has expanded its menu to include entrées such as smoked prime rib, blackened catfish and stuffed smoked pork loin.
Harless said they will be doing racks of lamb. The restaurant also is grinding and smoking sausage.
“We’re a destination restaurant. We always have been,” said Harless, who has no intention of duplicating the concept elsewhere.
Lititz has great street traffic and traveled palates, he said: “The demographics fit what we do.”
He also believes the brewpub will fit quite well with others already in Lititz. Those include Appalachian Brewing Co. and the Sturgis Haus. Other pubs in town include the Bulls Head Public House and Toy Soldier Restaurant & Pub.
“Lititz is just taking off,” he said.
The launch of the new trail only enhances the education that beer enthusiasts are looking for as they explore the region for new craft options, Harless said.
Hershey Harrisburg Craft Beer Country was unveiled last month. It is a privately led and operated trail that includes 12 breweries.
“It’s not a question of one beer or one brewer doing one better than another,” Harless said. “(Beer is) an art. It’s an interpretation.”
New, old locations