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Stakeholders will be spending big on 2014 ACA ads

Source: Politico

  October 04. 2013 8:51AM

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No other piece of legislation has engendered such massive ad efforts as the Affordable Care Act, say marketing experts. They expect television ad spending to double in the next year and a half as people start to enroll for coverage and the health law remains a top political issue in House, Senate and gubernatorial races in 2014.

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