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Obamacare's debut is a typical tech launch

Source: BusinessWeek

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In the run-up to Tuesday's launch of public health-insurance exchanges across the U.S., the Obama administration talked about its signature domestic achievement as though it were a product launch out of Silicon Valley. Eventually, government officials assured Americans, buying health insurance will be as easy as shopping on Kayak or Amazon. The analogy suggested that this morning's online-exchange debut marks a kind of public beta period familiar from the world of tech startups: An unfinished product is launched and improved on the fly as early adopters suffer through and expose the initial flaws in the system.

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As part of CPBJ reporter Heather Stauffer's health care beat, she's keeping you informed about the latest with the PPACA and what it means for your business.

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