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Real Estate

Have you seen 'the incredible shrinking website'?

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With this week's release of the much-anticipated iOS7 and the “new” iPhones, our attention turns once again to the inexorable march of website technology toward a mobile-centric platform.

Or, put in layman’s terms, smartphones are taking over the world.

Here in the real estate industry, we all watch these Apple developments with interest to see how much buzz is generated in the consumer world of Central Pennsylvania; it’s indicative of what Realtors have to deal with. Buyers are increasingly living on their phones and their property searches are happening more, in real time, on those tiny devices every month.

In some cases, a full third to a half of real estate website interactions are on a mobile device -- phone or tablet. Customers are demanding a more fluid, quick-loading experience when browsing on their phones.

For web designers, of course, everyone knows that any company that is not fully mobile (non-Flash) by now is more than a year behind. For property brokers, the task is to deliver a satisfying home browsing experience across all of these platforms, not just the desktop website of only a few years ago.

So today, in fall 2013, we witness the ongoing phenomena of the “incredible shrinking website” as real estate portals go to full-mobile mode. Personally, as a marketer, I’ve found this process intensely satisfying; I love change.

So the next time you’re checking out properties online, try the same site on your phone and see what happens – regardless of whether you’re on Apple, Android or Windows. It will be fun!

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Jeff Geoghan

Jeff Geoghan

Jeff Geoghan is the marketing manager for Coldwell Banker Residential Brokerage in Central Pennsylvania, based in Camp Hill with 20 offices in 10 counties. Jeff lives in East Petersburg, where he also serves as mayor. He has been active in local government and business and has been used as a resource by local, regional and national publications.

All opinions in Jeff’s blog are his own and do not reflect those of his company or any other entities.

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