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River Valley businesses spawn Schedule 2 Win

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Brad Groff is co-founder of River Valley Landscapes and Pools, River Valley Organics and River Valley Recreation, as well as the venture, Schedule 2 Win.
Brad Groff is co-founder of River Valley Landscapes and Pools, River Valley Organics and River Valley Recreation, as well as the venture, Schedule 2 Win. - (Photo / Submitted)

Brad Groff and Doug Caldwell, the founders of River Valley Landscapes and Pools, River Valley Organics and River Valley Recreation, have launched another venture.

Named Schedule 2 Win, it is a cloud-based business tool to help small to medium-size businesses make important decisions by clearly understanding their daily profit picture. They first developed it about a decade ago and used it to manage their service business, which saw its annual revenues grow from $500,000 to more than $5 million a year in the process.

"Every day, many businesses make gut-level decisions on how to schedule their employees and equipment. Many times these decisions are not the most profitable," Groff said in a news release. "Schedule 2 Win gives business owners and managers real-time information so they can make the best decisions and increase their rate of success."

Groff and Caldwell described the Schedule 2 Win system as one that allows businesses to easily drag and drop employees into a project and immediately see the impact on net profit. That, they said, allows owners and managers to know instantly whether they'll need more manpower, whether they have the equipment and resources to get all their work done, and if they will hit their revenue targets for a given week, month or year.

Additionally, the Schedule 2 Win website contains videos detailing how the system works.

The program is designed, they said, not just for landscaping companies but for any business that is billing labor hours, including "electricians, plumbers, excavators, pool installers and many more because they all need to track and manage employees, equipment and subcontractors." For companies that bill labor only, they said, S2W will help make sure there are enough billable hours in any given day, week or month.

Groff noted that the S2W system contrasts with the popular job costing approach. Job costing focuses on the profitability of the job, he said; for a landscaper, he said, it might lead to a decision not to work on a muddy day because progress would be less efficient and therefore less profitable.

However, he said, S2W focuses on the overall profitability of the day, and factors in the overhead costs that have to be paid regardless. Under that calculation, he said, it may well be more profitable to do the job on the muddy day instead of sending employees home.

Groff and Caldwell noted they have been successfully running and scheduling projects through their Central Pennsylvania companies for more than 20 years.

Heather Stauffer

Heather Stauffer

Heather Stauffer covers Lancaster County, nonprofits, education and health care. Have a tip or question for her? Email her at heathers@cpbj.com. Follow her on Twitter, @StaufferCPBJ.

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