The Masonic Villages of Pennsylvania has launched a senior services consulting and management company called Ashlar Creative Solutions.
Joseph E. Murphy, CEO of the Masonic Villages, has also been named CEO of Ashlar. According to a news release, Murphy has almost 40 years of leadership in the long-term care industry and served on the Intra-Governmental Council on Long Term Care and on the Pennsylvania Senior Care and Services Study Commission. He is a past president of the board of directors for LeadingAge PA, the state branch of a national association of nonprofit senior services, and received its 2007 lifetime achievement award.
Jennifer Schwalm has been named president of Ashlar. She has more than 25 years of experience in advising senior living providers and serves as Masonic Villages' chief mission development officer and liaison with outside organizations regarding project developments, mergers, acquisitions or joint ventures. Previously, she was a partner with ParenteBeard overseeing the Senior Living Services Consulting Group. Her career also includes approximately 12 years at KPMG in the senior living services practice. Schwalm was selected as one of Pennsylvania's Best 50 Women in Business in 2009.
Ashlar Creative Solutions assists senior services providers with management services; development services for new or expanded programs and services; operational mission review, including revenue enhancements and efficiency measures; fundraising consulting services; and strategic planning services. Ashlar Creative Solutions has been engaged as manager of the Masonic Home of New Jersey.