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Hershey switches to Universal McCann ad agency for global strategy

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The Hershey Co. today said it has switched ad agencies after an eight-month review process, hiring New York-based Universal McCann for all of the chocolate giant's global paid media planning and buying.

The review process was part of a regular supplier assessment, but the switch will help Hershey transition to global media planning to support its growth strategy outside the U.S., the company said.

Universal McCann, a company with clients including Sony, Microsoft and Coca-Cola, will take over the Hershey account Sept. 1.

Hershey had previously worked with New York-based Optimum Media Direction, or OMD, for its advertising. OMD has worked on social media and audience engagement campaigns for Lay’s potato chips, Pepsi and Visa.

Derry Township-based Hershey trades its shares on the New York Stock Exchange under the ticker symbol HSY.

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