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Hershey switches to Universal McCann ad agency for global strategy

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The Hershey Co. today said it has switched ad agencies after an eight-month review process, hiring New York-based Universal McCann for all of the chocolate giant's global paid media planning and buying.

The review process was part of a regular supplier assessment, but the switch will help Hershey transition to global media planning to support its growth strategy outside the U.S., the company said.

Universal McCann, a company with clients including Sony, Microsoft and Coca-Cola, will take over the Hershey account Sept. 1.

Hershey had previously worked with New York-based Optimum Media Direction, or OMD, for its advertising. OMD has worked on social media and audience engagement campaigns for Lay’s potato chips, Pepsi and Visa.

Derry Township-based Hershey trades its shares on the New York Stock Exchange under the ticker symbol HSY.

Jim T. Ryan

Jim T. Ryan

Jim T. Ryan covers Cumberland County, manufacturing, distribution, transportation and logistics. Have a tip or question for him? Email him at jimr@cpbj.com. Follow him on Twitter, @JimTRyanCPBJ.

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