The Business Journal asked leadership teams from some of our Top 100 Private Companies to tell us what business book best embodies their company's approach, culture and beliefs. Here are the works they selected and their reasons for choosing them.
Penguin Group (USA), 2009
Why ask why? This is precisely the question the executive committee at Worley & Obetz Inc. strives to answer and strives to inspire its nearly 180 employees to ask and answer each and every day. The inspiration beyond the question is a timeless, but often overlooked business philosophy, of building trust and loyalty believing in why you do what you do.
Simon Sinek's book "Start with Why" embodies the core principles that have grown Worley & Obetz from a home-heating-oil delivery company to an industry leader in innovative total energy products and services for home, business and fleet.
Sinek speaks of hiring people that "believe what you believe." When it comes to the talent that have built a solid foundation for the company, President and CEO Jeff Lyons states that "we don't grow our team based on résumés, we grow our team based on adding individuals that have the desire to inspire, are dedicated and that believe in the Worley & Obetz brand and culture."
Everyone at Worley & Obetz works to accomplish something larger than ourselves: improving the energy security of our country. Understanding WHY we do what we do is actually more important than WHAT or HOW we do. At Worley & Obetz, we are working to provide energy independence and security for our families, for future generations and for our country.
PSMJ Resources Inc., 2010
"Impact 2020" is a wakeup call for an industry that has been set in its ways. Design industry leaders focusing on day-to-day operations need to look further down the road — preparing to embrace a future that is unpredictable in a world where changes will have us all reeling.
Understanding what kinds of changes we face requires only that you ponder our dependence on devices and technology that did not exist when most upper managers began their careers. There is little doubt clients will expect faster and faster service with no change in design quality. That will require we develop expertise with methodologies and equipment yet to be introduced.
The design industry currently sells professional hours. By 2020, that will be a formula for failure. It's likely we will produce designs faster and faster and price those services in completely new ways. Product delivery will focus on new methods and standards.
The company will continue to maintain our values and principles in a new world where licensing, geography, paper drawings and traditional workplaces lack relevance. These changes will require extra focus in a 68-year-old privately held company.