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When a founder is the face of a brand

Source: The New York Times

- Last modified: June 21, 2013 at 2:24 PM

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Companies can fire a founder. But they can’t fire his brand. That’s the dilemma Men’s Wearhouse is left with after dumping its founder and spokesman, George Zimmer, a decision announced Wednesday. Mr. Zimmer had starred in the suit retailer’s commercials for almost 30 years, guaranteeing men that “you’re going to like the way you look.” Continue reading









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