In conjunction with Harrisburg Brewers Fest this Saturday — part of Harrisburg Beer Week — McGrath's Pub is launching a rebranded look that will include a new logo and website, menu boards and other signage, as well as custom tap-handle chandeliers.
"So far, it's been pretty exciting," said Tom Scott, who owns the 11-year-old Irish pub with his wife, Amy.
The Scotts had planned to just update the logo on their Locust Street pub. But after talking about it with Douglas Koozer and Jason Kreiger, a pair of frequent patrons and owners of Harrisburg-based Brain Vessel, a brand development and gaming firm, the other pieces fell in place.
Several of the updates were things the owners had been thinking about doing, but they never seemed to find the right time, Scott said.
"There is so much we want to do," he said. "It just doesn't happen because you are so in the moment with day-to-day business."
The new tap-handle chandeliers, which should be installed Friday, made use of all the old ones the pub has collected through the years.
"Overall, businesswise, you want to continue to push new stuff out there, especially as new competition comes in downtown," Scott said. "You don't want to get stale and complacent."
Scott said he was worried about making changes during this particular week, because business is generally higher with all of the promotions and special events. But working with Brain Vessel has given him more confidence that the investment will pay off.
"It's always a big weekend for us with the Brewers Fest," Scott said.
The two-man firm also has helped bolster the pub's social media presence.
The work cost less than $10,000, Koozer said. The firm, which got its start in January, is hoping to parlay it into comparable work in and around Harrisburg.
"We know we're up against the big leagues," Koozer said, adding that he is confident their unorthodox approach and hands-on, creative execution will set Brain Vessel apart.
The duo also is busy at work with animation and game design projects. Koozer is the visionary behind Gotta Pea LLC, a mobile and social online character brand geared toward subtly educating kids on upcycling ingenuity.