Despite its continued for-sale status, the Dauphin Highlands Golf Course remains open for business.
In fact, under the management of Billy Casper Golf, the Swatara Township course has undergone a few small changes with others planned in an effort to boost revenue.
“We’re trying to get a feeling for the property and take the facility where it needs to go,” General Manager Chris Strand said.
Over the past five months, the course, which is owned by the Dauphin County General Authority, has been rebranded with a new logo and its pub has been renamed the Five Iron Grille with a new menu and new televisions.
In addition, the customer experience has been enhanced to include more discount promotion — an advantage card has been added — and new golf programs.
Next up will be a pool house demolition and construction of a new building at the turn that will include restrooms, changing areas and a concession stand. That project could be done by the end of the summer, Strand said.
“One step at a time,” he said, also citing a planned clubhouse roof project.
Opened in 1995, the 230-acre links-style public course averages about 35,000 rounds per year. The goal is to improve on that activity level, as well as attract groups and special events, Strand said.
Increased sales should translate to reduced debt on the course for the authority. That debt was nearly $15 million last year. Requests for additional comments on that debt were not addressed by the authority.
“We are confident that, through this partnership with Billy Casper Golf, we will be able to positively promote the Highlands and, as a result, to attract more people to this one-of-a-kind golf course,” Barbara Zemlock, authority chair, said in a news release.
BCG is working on other member rewards that could be added to its discount card, Strand said.
“They are not just letting things go. People are putting TLC back into (the course),” he said.