Pedestrian counts compiled at downtown York intersections will be used to help market the area to prospective businesses, the chairman of York-based Downtown Inc's business recruitment committee said.
“When you show there are 800 or 1,000 people walking by a storefront, the marketing and advertising value of that is pretty impressive,” said Blanda Nace, who is also senior manager of development for the York County Economic Alliance.
The study was part of the presentations this morning at Downtown Inc’s first Downtown Update of the Year.
It was prepared for the organization, which works to enhance and encourage reinvestment in downtown York, by Transportation Resource Group Inc., which has offices in York and Maryland.
The report included weekday intersection pedestrian volumes from 11 a.m. to 2 p.m. for when York’s Central Market has market hours and when it does not, according to the report.
For both types of weekdays during the three-hour period, the 10 intersections combined have a total average pedestrian count of 7,429.
They range individually from 1,580 at George and Market streets, also known as Continental Square, down to 152 at North George and North streets.
On market days, the total count at the 10 intersections was 18 percent higher than on non-market days.
However, there are a few intersections such as Continental Square that see less pedestrian traffic on market days.
In the wider 7 a.m. to 7 p.m. period, the estimated weekday pedestrian volumes at the 10 intersections total 16,900.