Donna K. Lencki, chief marketing officer for Capital BlueCross, will be part of a national expert panel at the 10th annual World Health Care Congress today.
The subject is "Engaging Tomorrow's Health Care Consumer Today — Next Generation Engagement Strategies Throughout the Health Care Lifecycle," and Lencki will be speaking about the early success of Capital Blue. The first-of-its-kind health and wellness retail store, opened in December in the Lehigh Valley, focuses on customer choice and healthy living and is designed to provide one-stop shopping for those exploring insurance options and discovering fun ways to engage in good health.
"Rapid changes in the health care industry are forcing consumers to play a more significant role in choosing the right products and services for their personal needs," Lencki said in a news release. "The community has embraced the store as a healthy place for all, and individuals who visit are learning how to live a healthier lifestyle, while developing a better understanding of the often complicated health insurance decision-making process."
Rounding out the panel with Lencki will be Dr. Charles E. Saunders, CEO of emerging business at Aetna Inc., who will talk about engaging consumers through technology and innovative tools, and Marc Baer, senior director of health care at Target, who will discuss introducing best practices of one of the country's most successful retail companies to health care.
The WHCC is committed to improving global health care by bringing together business, political and academic leaders to actively share information and collaborate to improve the overall quality and cost of health delivery in the United States and throughout the world.
Capital BlueCross, a nonprofit insurer based in Susquehanna Township, is celebrating 75 years of serving Central Pennsylvania and the Lehigh Valley. Its family of companies includes Geneia, AvalonSM Insurance Company and Dominion Dental USA Inc.