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Red Privet eyeing new location in downtown Harrisburg

- Last modified: January 22, 2013 at 11:58 AM

Due to continued staff growth, Harrisburg-based Web design and marketing firm Red Privet LLC is looking to move into a much larger space in downtown Harrisburg.

The research-based firm, started in 2009, is in the process of negotiating leases with two properties, both around 6,000 square feet, said Matt Hummel, the company’s founder and president.

“We are planning to stay somewhere in the downtown vicinity,” he said, anticipating a spring move.

Red Privet currently operates out of a 2,500-square-foot space above Harrisburg’s train station on Market Street. Many of the company’s employees commute in from the Philadelphia area, Hummel said.

The firm has 20 full-time employees and about a handful of freelance contractors.

“We’re acquiring new clients and expanding our presence with existing clients,” Hummel said, hoping to earn more than $2.5 million to $3 million in revenue this year.

Red Privet’s focus is on understanding the end user and creating designs that result in greater online efficiency. This is known as customer experience design.

“We do quite a bit of Web (design), mobile (applications) and an increasing amount of social media,” Hummel said. “We are helping companies craft a digital ecosystem.”

The key is continuity and consistency in the entire customer experience, he said.

“It starts with research and understanding the consumer,” he said.

Red Privet has targeted clients in health care and wellness, insurance and technology. But its design process would apply across many industries.

“We also are looking to grow geographically,” Hummel said, having recently added two people in Pittsburgh.

Hummel said he foresees the company growing to 30 or 40 employees over the next two years. As the portfolio of clients grows, he also said satellite offices in Pittsburgh or Philadelphia could become necessary.

“We need critical mass in those areas first,” he said, also citing potential growth in the Baltimore and Washington, D.C., areas.

Red Privet currently serves some of the midstate’s largest companies, including Lancaster County-based manufacturer Armstrong World Industries Inc.; Dauphin County-based dental insurance provider United Concordia Cos. Inc.; Harrisburg-based PinnacleHealth System; and Pittsburgh-based insurer Highmark Inc., which has a Cumberland County-based subsidiary.

“We are committed to helping companies grow their business and gain efficiencies by creating compelling digital experiences,” Hummel said.


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