Manheim Township-based Barry Bruce & Co. Inc. has shed its namesake as it enters its 25th year of business.
The full-service advertising agency has been rebranded as Hall Media Solutions to better reflect its services, said Dawn Hall, the company's president and CEO.
"We will always continue to honor founder Barry Bruce, my mentor, as we move forward," said Hall, 37, who has been with the firm for 16 years.
Bruce died in September 2011 after battling cancer.
"The name needed to say what we do," she said. "Media solutions is what we offer to clients and professionals. Come to us with a budget, and we'll tell you how to save money and find solutions for the best return on investment."
The firm helps clients in a multitude of industries across Central Pennsylvania with all aspects of advertising and media campaigns.
"You always need to be aware of what's going on around you. You need to keep an eye on what's new and see what's been tried and what doesn't work," said Hall, who credits the firm's personal attention to detail and ability to maximize budgets for its longevity.
Moving forward under the new name, Hall said, she will continue focusing on maintaining established relationships while looking for prospects in industries the firm currently doesn't serve. One of those is retirement communities.
Hall Media Solutions works with only one client per industry.
"That is a niche for us and part of our success," Hall said. "Most of clients have been with us for over 20 years."