The competition is about to stiffen in Cumberland County's self-serve frozen yogurt market.
A new independent called Froyos — The Frozen Yogurt Place has set an April 6 grand opening in the growing Silver Creek Plaza on the Pike in Hampden Township.
“The frozen yogurt industry is sweeping the nation. I think it’s here to stay,” said U.S. Army Col. Cindy Dwyer of Monroe Township, who is leaving the military this year after 31 years to pursue her next life in small business.
She and her husband, retired Col. John Dwyer, a Cumberland Valley school board member, have been studying the concept for the past year.
They will move into a roughly 1,800-square-foot space next to Neato Burrito in the shopping center off the Carlisle Pike. That center also has a joint Toys R Us/Babies R Us store and Buffalo Wild Wings.
Lower Allen Township-based Smith Land & Improvement Corp. redeveloped the 9-acre former car dealership to become the Silver Creek Plaza.
“Being small-business owners was not in our mind at all,” Cindy Dwyer said. “But as I got closer to transitioning (out of the military), the outlook of being a small-business owner was something I wanted to explore.”
The Dwyers looked into the franchise route, but ultimately felt they could do frozen yogurt on their own, she said. Froyos is not far from Sweet Frog Premium Frozen Yogurt, a Virginia-based chain that has been expanding in the region, and Bamboo Frozen Yogurt Café, another independent.
“I want to bring that professional sleek vibe to Central Pennsylvania,” she said, adding that her froyo spot will have a contemporary feel with lots of white and orange colors, modern furniture and outdoor seating.
Froyos will serve up 21 rotating flavors and more than 60 toppings, she said. Through social media, the establishment will engage its clientele over featured flavors.
The Dwyers also bought an orange Nissan Cube, which will be driving around the Cumberland Valley area to promote the store.