Capital BlueCross to debut first retail store in Lehigh Valley
Dec. 15 marks a big first for area health insurer Capital BlueCross, which will host a grand opening at its retail storefront in Saucon Valley.
David Skerpon, vice president of retail strategies and brand management, said he wants the public to know it's "not just a place to buy insurance, but a place to become healthier."
The retail store will have sales and service and customers can purchase plans, or ask questions about existing policies in the store, but there will also be a registered nurse in the store and care guides that can help customers become healthier.
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