Online giving challenge open to Lancaster nonprofits
Lancaster County Community Foundation is inviting nonprofits that serve county residents to participate in ExtraordinaryGive, its first 24-hour online giving challenge.
The challenge is set for Nov. 30, and the registration deadline is Oct. 31. Registration is free.
In addition to the funds donated to it during the challenge, each nonprofit will receive a share of LCCF’s $250,000 contribution, prorated by its percentage of total funds raised in the challenge. LCCF also is planning $50,000 in prizes and incentives.
LCCF said its goals in hosting the challenge are to spotlight community benefit organizations, grow the base of engaged donors and highlight charitable trends in the community.
LCCF spokeswoman Tracy Cutler said about 40 communities around the country have done some sort of gift day, most of them online. Between 30 and 50 percent of donors on those days are new donors who have never given anything before.
“One of the statistics is that the main reason that many people have never donated or given to a cause that they care about is because they have never been asked,” Cutler said. LCCF is viewing the challenge as a way to make that request to the community at large.
LCCF has surpassed its original goal of 100 participants and with 119 now registered is aiming for 150.