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Weis Markets inks naming deal at farm show complex

By - Last modified: August 13, 2012 at 10:52 AM

Sunbury-based Weis Markets has inked a naming-rights deal with the state Department of Agriculture.

The grocery store chain will pay the state $150,000 per year for five years to have its name on the Pennsylvania Farm Show Complex and Expo Center’s Exposition Hall.

The Weis name is now in red lettering on the exterior of the building, which faces Cameron Street. The facility is known as Weis Exposition Hall.

The contract with Weis is the fourth sponsorship agreement inked at the farm show building since the state hired Lancaster-based Market Street Sports Group in 2009.

The other deals are with Nationwide Insurance, Ford Motor Co. and Highmark Inc., said Nicole Bucher, a spokeswoman for the Department of Agriculture.

The four agreements collectively amount to $223,250 per year. The Nationwide deal, which expires in 2014, is $36,000 per year, the second-highest behind the Weis contract, Bucher said.

The Ford deal runs through the end of the year and is $25,000 per year, while the Highmark contract runs through April at $12,250 annually, Bucher said.

The sponsorship funds are used to help offset operational costs. The total 2012-13 budget for the nearly 1-million-square-foot complex is about $9 million, which includes $3 million in state funds, she said.

“Over the past five years, complex management has succeeded in operating the complex more efficiently by reducing costs and increasing revenue,” Bucher said.

Farm show officials are working toward more sponsorship opportunities, in addition to enhancing sales and marketing efforts to attract more agricultural, commercial and convention events, as well as sports competitions, she added.

The complex contributes about $315 million in economic impact to the Harrisburg region through its more than 300 events and meetings each year, Bucher said.

An estimate earlier this year from the Hershey Harrisburg Regional Visitors Bureau, a major promoter, pegged economic impact at about $500 million annually.

 

Jason Scott

Jason Scott

Jason Scott covers state government, real estate and construction, media and marketing, and Dauphin County. Have a tip or question for him? Email him at jasons@cpbj.com. Follow him on Twitter, @JScottJournal. Circle Jason Scott on .

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