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Top 100 2012: Top groups, builders post double-digit wins

By - Last modified: August 10, 2012 at 11:38 AM

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Lancaster-based Charter Homes & Neighborhoods is up to 21 residential neighborhoods in four counties. This is the company's Walden development in Silver Spring Township, Cumberland County. Photo/Submitted
Lancaster-based Charter Homes & Neighborhoods is up to 21 residential neighborhoods in four counties. This is the company's Walden development in Silver Spring Township, Cumberland County. Photo/Submitted

Through acquisitions and the addition of new communities, Central Pennsylvania's top residential real estate sales and homebuilding firms continue their strong hold in the industry.

Earlier this year, Manor Township-based Homesale Realty Services Group Inc., which does business as Prudential Homesale Services Group, expanded into the greater Baltimore market.

With pent-up demand and growing consumer confidence in the economy, the Maryland territory could add $700 million in closed sales volume and 10 percent more in revenue, said Doug Rebert, managing director.

The Lancaster County firm closed nearly $1.28 billion in sales volume last year, according to the latest Real Trends 500 ranking report.

Homesale Realty finished 2011 with $55.05 million in revenue, which was up 10.9 percent from 2010.

Meanwhile, Lancaster-based Charter Homes & Neighborhoods is up to 21 residential neighborhoods in four counties. President Robert Bowman believes the industry is back and said he expects big things out of 2012.

The builder had 150 closings lined up by early July, said Rebecca Fowler, a company spokeswoman. In 2011, Charter closed 147 homes.

Charter finished 2011 with $52 million in revenue, which was up 22.2 percent from 2010.


Charter Homes & Neighborhoods
Robert Bowman, president
Lancaster, Lancaster County

How do you prepare to face the competition?

Getting very specific on a goal and aligning our team behind it. It's about focus, alignment and teamwork. More specific to competitors, we need to be clear about where we're trying to get to and get everyone behind it. The biggest part of teamwork is execution.

What's your training strategy/approach?

It all starts with building the right team. We're looking for people with the right attitude, the best skill sets out there and they need to be willing to take new things on. We give them all the tools to succeed. We start with dedicated people and give them the resources they need and push them forward.

What does success look like for your team?

I think it's twofold. It's creating the most recognizable neighborhoods in the region. We want to create special places. We want our neighborhoods to be like no other. We want to make sure people that buy feel like they made the right decision and that they got true value. It's also about making sure they are satisfied. It's taking care of our homebuyers.


Homesale Realty Services Group Inc.
Doug Rebert, managing director
Manor Township, Lancaster County

How do you prepare to face the competition?

Our goal to support our customers and agents is to create distinctive marketing initiatives that give our listings more exposure, set us aside from the competition and create leads for our agents.

One of our core values in our company is we do not declare success until our customers declare success. If we focus on the needs of our customers from a competitive standpoint, we know we'll have a great result.

We consciously design programs and services to give our company the competitive advantage. This has worked for us in the past, and we will continue this process in the future.

We do aim to remain the top (residential real estate) company in southcentral Pennsylvania.

What's your training strategy/approach?

Training is a part of our culture. When one is new, we have a very extensive training program. Throughout an agent's career with our company, there are training initiatives, both in person or via webinars. We have a complete library of past webinars and taped training sessions. Our agents can stay on the cutting edge.

What does success look like for your team?

We believe our success is based upon continued growth. Through continued growth and our number of agents and offices, we will be able to generate additional revenues so that we can do more for our customers and our agents.

We define success as growth that allows us to do even more for the people we serve.

Growth is a great challenge and an opportunity because (we can) reward loyal team members with promotions.

Top real estate companies

Homesale Realty Services Group Inc.: $55.05 million

Charter Homes & Neighborhoods: $52 million

Triple Crown Corp. Inc.: $21.84 million

Delta Development Group Inc.: $9.5 million

Jason Scott

Jason Scott

Jason Scott covers state government, real estate and construction, media and marketing, and Dauphin County. Have a tip or question for him? Email him at jasons@cpbj.com. Follow him on Twitter, @JScottJournal. Circle Jason Scott on .

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