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Top 100 2012: Publishers, printers remain in the ballgame

By , - Last modified: August 10, 2012 at 11:52 AM
Robert Mason, in the pressroom at Intelligencer Printing Co., is president and CEO of the Lancaster County-based firm. Photo/Submitted
Robert Mason, in the pressroom at Intelligencer Printing Co., is president and CEO of the Lancaster County-based firm. Photo/Submitted

Though this has not been a boon year for publishers or printers, revenues didn't swing wildly for these top companies: Some posted increases, and some posted slight decreases.

Intelligencer Printing Co. is No. 65 on this year's list, with revenue of $32.2 million. The Lancaster County business has 154 full-time and eight part-time employees, and its parent company is Steinman Enterprises, which also owns Lancaster Newspapers Inc.

Intelligencer Printing Co.
Robert Mason, president and CEO
Manheim Township, Lancaster County

How do you prepare to face the competition?

Our best defense against the competition is preparation and being first in offering new technologies. By bringing new products to market like our recently launched IPOD — Intell Print On Demand-Web Portal — we enable our customers to better communicate with their customers while reducing costs and moving us into new revenue streams.

Additionally, we continue to invest heavily in the digital side of our business as evidenced by the installation of Kodak Prosper Inkjet equipment on our Web presses. This investment allows us unparalleled flexibility in high-speed, one-to-one marketing. In turn, this translates into cost reductions for our customers through reduced freight, quicker time to market and reduction in spoilage during the printing/lettershop process.

What's your training strategy/approach?

Luck favors the prepared. Our industry is ever-changing, and it's our responsibility to keep up with the latest technologies and turn them into advantages for our clients.

We need to be active participants in trade associations and learning best practices from both inside and outside of our industry. We use this information to inform our team members so that they can help our clients achieve their business goals and objectives.

What does success look like for your team?

We win when our clients win. Providing solutions to today's complex marketing and distribution challenges is what motivates our team to succeed.

Our team handles the details that allow our customers to rest easy knowing their projects will be executed flawlessly, thereby allowing them to focus on their core business.

Top publishing and printing companies

Fry Communications Inc.: $196 million

Intelligencer Printing Co.: $31.23 million

Journal Multimedia Corp.: $14.8 million

WM Enterprises Inc.: $4.73 million

David A. Smith Printing Inc.: $3.47 million

Triangle Press Inc.: $2.2 million

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