| Central Penn Business Journal
Tips on connecting e-mail, social media in marketing
Marketers are increasingly using e-mail and social media to attract consumers.
Today, Mashable has three suggestions for how to optimize e-mail for social media results:
- Drive clicks and conversions with incentives.
- Cross-platform promotion.
- Include social-media calls to action in e-mails.
Pet food company Dingo, bag and accessory retailer Timbuk2, and shoemaker Crocs are some examples of companies who do it right, according to Mashable.
How does your company connect e-mail and social media for marketing efforts?
Andréa Maria Cecil is managing editor at the Central Penn Business Journal. She is a 32-year-old native New Orleanian who is interested in how gadgets and technology can make business more efficient.