| Central Penn Business Journal
Technology increasingly makes bricks and mortar unnecessary
For most people in Central Pennsylvania, the suggestion of starting a business without bricks and mortar is akin to talking nonsense.
But in a world whose technology everyday makes for improved efficiency and tears down the commerce wall between states and countries, who needs a storefront?
Today, a teenager can launch a business from his couch. And be successful. Really successful.
Check out Mashable's list of 11 companies that started online and see what the firms' founders said about why they decided to forgo a physical space.
This is further evidence that we so often underuse technology available to us to save costs. Think of the number of people who drive to work each and every day when all of their duties could be performed just as well from home.
Perhaps some of us need to do away with our ideas of what makes a good business.
Andréa Maria Cecil is managing editor at the Central Penn Business Journal. She is a 33-year-old native New Orleanian who is interested in how gadgets and technology can make business more efficient.