| Central Penn Business Journal
Marketers, to Pinterest or not to Pinterest?
Twitter, Facebook, Google+, Pinterest.
Those are just some of the social-media options for marketers.
Pinterest is the newcomer and starting to gain traction. This leads me to my next thought: the oversaturation point.
Years ago, I was addicted to Twitter. These days I barely touch it. Why? It's inundated with marketing — from companies and people trying to sell you something, both literally and figuratively.
My words of advice: Carefully choose your social-media platform based on where your customers are, and please don't bark at them. Authenticity is what's effective.
What do you think? When does it become too much?
PS: If you're looking for ways to harness Pinterest for marketing purposes, check out Mashable's The Marketer's Guide to Pinterest [INFOGRAPHIC] and 250+ Brands on Pinterest.
Andréa Maria Cecil is managing editor at the Central Penn Business Journal.