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JPL Earns Horizon Interactive Award for Jolly Rancher Website

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To support the brand’s new TV campaign, updated packaging and refocused outreach, JPL created an engaging site to drive purchase and encourage loyalty.
To support the brand’s new TV campaign, updated packaging and refocused outreach, JPL created an engaging site to drive purchase and encourage loyalty.

The Horizon Interactive Awards recently recognized JPL for excellence in interactive media solutions for its work on the Jolly Rancher website for The Hershey Company.

HARRISBURG, PA - The Horizon Interactive Awards recently recognized JPL for excellence in interactive media solutions for its work on the Jolly Rancher website for The Hershey Company. To support the brand’s new TV campaign, updated packaging and refocused outreach, JPL created an engaging site to drive purchase and encourage loyalty. Building on the saying “Untamed Fruit Flavor,” the revamped site features an animated video with exploding flavors. Playful, irreverent descriptions bring the brand to life, and users learn about the brand's evolution through a snappy timeline. A mobile version also reaches on-the-go consumers closer to the point-of-purchase. As a digital agency partner for The Hershey Company, JPL has recently launched websites for the Hershey’s Avengers promotion, Scharffen Berger and Moderation Nation. The Horizon Interactive Awards is a leading international interactive media awards competition. The tenth anniversary competition saw over 1000 entries from over 20 countries around world and nearly all 50 of the United States of America. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated many different and diverse categories ranging from online advertising to mobile applications. The 2011 winning entries showcase the industry’s best interactive media solutions including web sites, CDs and DVDs, online ads, video, mobile applications and more. ### About JPL: JPL (JPLcreative.com) is a strategic, integrated communications company. Located in Harrisburg, Pennsylvania, the company’s team members help businesses and organizations with their branding and marketing, web development, video production, e-learning solutions, and meetings and events. In business since 1989, JPL has diverse clients including The Hershey Company, Harsco, Giant Food Stores and the Commonwealth of Pennsylvania.

Write to the Editorial Department at editorial@cpbj.com

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