| Central Penn Business Journal
Top tips for monitoring your online presence: Part 1
These days, your company's online presence extends far beyond the corporate website.
Companies across the world are branching out into blogs, Facebook pages, Twitter accounts and YouTube channels.
While your company might be an expert at how to update its corporate Web presence, how tuned in are you to what other people are saying about you online?
Following are my top tips for keeping your finger on the pulse of the online buzz about your company:
- Set up free Google Alerts. Google will send you free email updates every time it comes across a new Web page containing the keywords you select. Try your company name, a competitor's name or a product name in quotation marks. You'll be amazed by what you find!
- Monitor the "referring sites" on your website analytics. If you use a service like Google Analytics, be sure to dig through the "referring sites" tab regularly. If you see a mysterious looking site sending you traffic, check it out! We found this great post about Charter Home's Veranda Parade Home and were able to make a great blogger connection!
- Search for key terms about your company and keep looking far past page one. By using Google, Bing or Yahoo to search your company name or key terms, you'll find online business listings, reviews, news articles — the possibilities are endless.
- Search online review sites. Customers have become accustomed to leaving reviews online about their experience with businesses. Is there a review floating out there somewhere that you haven't seen? Reviews may be "hanging out" on Yelp, Yahoo Local, Citysearch or on your Google Place listing, to name a few.
- Turn on Facebook notifications. In today's tech-savvy world, speedy response is critical. If your company has a Facebook page, be sure you adjust your page's notification settings to allow Facebook to send you an email when someone posts on your page's wall.
Kelly Carson is director of strategic marketing at Charter Homes & Neighborhoods.