| Central Penn Business Journal
Why your brand should be on Google Plus
Still having trouble convincing yourself that your business should be on Google Plus?
Andrew Chow of FindLaw.com provides three compelling reasons:
- Allows your company to tap into the more than 1 billion people who use Google's search engine each month as Google+ Pages show up in search results.
- "Hangouts" can be used as a virtual whiteboard for brainstorming.
- "Circles" allow you to choose which posts are sent to specific groups of followers.
When Google introduced Google+ Pages last month, it said it wanted to "make sure you can build relationships with all the things you care about — from local businesses to global brands."
Is Google+ the right choice for every business? Of course not.
Just like every marketing strategy, you need to consider where your customers — or potential customers — are.
And, sure, another social network might come along later and render one of your other pages — LinkedIn, Facebook, Google+ — somewhat useless. That's just the way it goes. It doesn't mean you wasted time, especially if you gained new customers or further solidified loyalty among others.
Andréa Maria Cecil is managing editor at the Central Penn Business Journal.