| Central Penn Business Journal
Twitter CEO: Monetization working
Remember when Twitter first caught on in the professional community and many responded by turning up their noses and saying, "Yeah, but it doesn't make any money" ?
Well, sirs, here is some news for you from the social media platform's CEO: monetization efforts are working and new ad formats are coming.
"That thing is working better than we could have ever hoped," Dick Costolo said on Monday at the Web 2.0 Summit in San Francisco.
Twitter last year unveiled Promoted Tweets and then Promoted Trends.
What do you think about ads on Twitter?
Andréa Maria Cecil is managing editor at the Central Penn Business Journal. She is a 33-year-old native New Orleanian who is interested in how gadgets and technology can make business more efficient.