| Central Penn Business Journal
Facebook Studio seeks to build bridge with ad agencies
Facebook recently unveiled Facebook Studio, an effort it's calling "a community for agencies and marketers doing great work on Facebook."
The initiative follows the social networking giant's rocky relationship with advertising agencies due to its "arcane system for buying ads," according to Mashable.
Facebook Studio's page describes it as "a place to celebrate marketers who are creating and innovating on Facebook. It is a community where you can share your work, get recognized for your creativity, be inspired by your peers, and browse a collection of work that represents some of the best marketing on Facebook."
The more "Likes" any posted work receives, the more likely it is to appear in Facebook Studio's so-called Spotlight.
How do you think Facebook Studio helps to mend the relationship with ad agencies?
Andréa Maria Cecil is managing editor at the Central Penn Business Journal. She is a 32-year-old native New Orleanian who is interested in how gadgets and technology can make business more efficient.