| Central Penn Business Journal
Facebook fan pages allow for greater branding
Facebook is one of the most popular social networks consuming consumers and professionals.
For some time now, Facebook has allowed businesses to create a custom look and feel, capturing the true essence of their brand by using the Facebook Markup Language, or FBML, application. Many businesses installed the app to their page to create a custom design, adding value to their brand, posing engagement opportunities, showcasing their current products, services and promotions, as well as obtaining fans and leads.
Recently, Facebook made a public announcement to update pages to help administrators better manage their communication lines. This change resulted in the ability to use iframes instead of FBML. FBML will continue to operate as normal, but Facebook does suggest converting current FBML tabs to iframes.
What does this mean for fan pages?
Given the news, it's going to be exciting to see how businesses adapt and what creativity stems from the use of the new apps being built with iframes.
What do you think about Facebook's changes?
Lauren Horn is a marketing communications strategist for Lancaster-based SEO marketing firm ProspectMX.