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Go green to make green: Technology offers sustainable solutions

By - Last modified: April 11, 2012 at 12:18 PM

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Seventy percent of businesses are adding sustainability to their corporate agenda, striving to develop policies that reach beyond standard regulations and show a commitment to a green business approach, according to a recent study by Massachusetts Institute of Technology.

Why?

Because sustainable solutions are environmentally friendly and attractive, while also offering efficiencies that save money and turn profit, providing a competitive edge in the market.

As we celebrate Earth Day, I encourage you to explore sustainable practices for your business and consider the latest advancements in technology as a good starting point to going green.

With more workers telecommuting, wireless technology can help businesses and their employees create a mobile office anywhere, reducing fuel and other overhead costs.

About 2 million workers telecommute and that number will only grow in the next decade, according to the National Transportation Library. For virtual meetings and conference calls, services like Fuze Meeting help businesses collaborate remotely and share content. And by harnessing the power of mobile broadband services like 4G, employees can stream webinars, download large files faster and stay connected on the go.

Mobile apps can also help businesses keep a watchful eye on their eco-friendly efforts.

RouteXL helps transporters optimize routes to multiple destinations by sorting points for the fastest course, cutting costs and time. Meter Readings features tools to monitor utility meters and graphs to help calculate costs and potential savings. There also are apps like CardSharing that lets users share contact information digitally via email, text message or QR code.

Your business can help the environment and at the same time provide an invaluable community service by supporting Verizon's HopeLine.

This national cellphone recycling and re-use program gives businesses a way to help prevent domestic violence by donating no-longer-used wireless phones, batteries and chargers at Verizon Wireless stores across the U.S. The collected devices are either refurbished and provided to survivors of domestic violence or recycled in an environmentally sound way under a zero landfill policy. Every 5,000 phones recycled save 11,000 kilowatt hours of energy — enough to power one U.S. household with electricity for a year.

Harry Martin is director of advanced wireless data for Verizon Wireless in the Philadelphia Tri-State region.

Write to the Editorial Department at editorial@cpbj.com

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