| Central Penn Business Journal
User-generated content changes business
User-generated content has touched every industry.
Such platforms as Foursquare and Twitter, in particular, give users the ability to instantly and publicly (if they so choose) share their observations and opinions.
Likewise, this shift has created an environment where retailers must be able to provide quality services. If they don't, it's likely the universe will hear about it via social media.
But user-generated content has affected more than the quality of services. It's also affected search engine optimization, or SEO.
Any company worth its salt is concerned about how it appears on search results. And with the consumer — rather than the company — driving the content, the tables have turned, so to speak.
Cathy Halligan, senior vice president of sales and marketing for San Francisco-based PowerReviews, sites examples of how that has manifested itself in this Mashable post.
How has user-generated content affected your business?
Andréa Maria Cecil is managing editor at the Central Penn Business Journal. She is a 33-year-old native New Orleanian who is interested in how gadgets and technology can make business more efficient.