In the fall, professional networking tool LinkedIn launched a new feature called Signal.
Signal enables users to sort through the noise and garner only the most up-to-date information most relevant to them as professionals. However, many businesses and professionals haven’t used the feature to its fullest potential.
To take full advantage, professionals should consider the following:
Filtering: Signal has nine filters for easy navigation: network, company, industry, time, location, school, group, seniority and topics. The categories help you pinpoint specific information in a search to focus on areas of interest. Some of the search results contain valuable insights that enable you to perform your daily job better.
Search: You can signal particular criteria based on keywords or hot topics. In doing so, you’re specifically targeting relevant information and updates in tune with names or members.
Real-time feed: The greatest thing about Web 2.0 is that almost all websites are operating in real-time. Once a search is performed or categories are selected, you can then get an auto-update within the stream to see current mentions.
Trending links: With website sharing being so popular, Signal sorts through links and finds the most-shared links within status updates. This is done by focusing on topic, popularity and date. Also check out who initially shared the link.
Saved searches: If you perform a specialized search, you can save the search and have it update in real time when you revisit. You also have the ability to share the search through your updated stream, post to a group you belong to and send to individuals.
How have you used LinkedIn’s Signal?
Lauren Horn is the marketing communications specialist for Lancaster-based SEO marketing firm ProspectMX.