As I travel around our branch offices throughout Central Pennsylvania, I am noticing a new mood: enthusiasm.
Seems as though the real estate community is tired of being beaten with the proverbial stick — endless media reports of doom, frontpage stories about foreclosures, a string of statistical analyses that attempt to … what? Discourage home buyers? Seems like it’s been newsworthy to say virtually any bad thing about housing.
No one’s denying that the local markets have adjusted. Come on now, though, who didn’t expect that after the crazy run-up?
Major national real estate brands are starting to focus on the intangibles of owning a home — one new campaign is even titled “The Value of a Home” and sets the tone that there are many aspects to home ownership that aren’t driven by a statistical chart or resale price and are a part of American life worth celebrating.
I think this theme echoes around the region. Buyer activity is up and consistent. Well-priced homes are moving (hint, hint to the rest). There’s a sense that 2012 will be the last year of the “psychological downturn” and in this, I hope, they are right.
Jeff Geoghan is vice president of marketing and communications for Coldwell Banker Select Professionals and Select Services, based in Lancaster City, with 10 offices in eight Central Pennsylvania counties. Jeff lives in East Petersburg where he also serves as mayor. Jeff has been actively involved in local government and business and has been used as a source by local, regional and national publications.
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