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National Penn rebrands Hometowne Heritage Bank

By , - Last modified: February 28, 2012 at 11:24 AM

Nine years after acquiring Lancaster County's HomeTowne Heritage Bank, National Penn Bancshares Inc. is retiring the brand.

The Boyertown-based financial holding company is putting its own name on the five HomeTowne Heritage Bank branches and one business banking center in Lancaster County, it said in a statement Monday.

As part of the changeover, National Penn named former executive vice president Tom Jordan president of its Lancaster County operating region. Former Hometowne Heritage Bank president Bill Poole was named chairman and "continues to serve as one of the company's key leaders in the Lancaster community," National Penn said.

Hometowne Heritage Bank was founded in 1999 in Leacock Township, according to Federal Deposit Insurance Corp. records. National Penn acquired it in December 2003.

National Penn also put its own name on 13 former KNBT bank branches and two business centers in Carbon, Luzerne and Monroe counties, Monday's statement said. The KNBT brand remains active in Lehigh and Northampton counties, National Penn said.

National Penn operates 121 branches in Pennsylvania and one in Maryland through its National Penn, KNBT and Nittany Bank divisions. Its shares trade on the Nasdaq under the ticker symbol NPBC.

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