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Alliance launches Pa. ad campaign for online sales tax

By , - Last modified: June 1, 2011 at 11:49 AM

The Alliance for Main Street Fairness is launching a media campaign today across Pennsylvania to raise awareness of what it calls unfair competition from Internet retailers, the group said today.

Certain Internet retailers do not have to collect and remit sales taxes the way brick-and-mortar stores do, putting traditional Main Street businesses at a disadvantage, said Dan Hayward, who represents the Alliance for Main Street Fairness in Pennsylvania.

"It is an obstacle that is growing," he said.

The comprehensive media buy will be ongoing and include television, radio and newspaper advertising across the state, Hayward said.

The Arlington, Va.-based alliance seeks to educate the public, businesses and officials about the need for reforming sales tax policies. It is funded by employers who believe in making changes to the collections process, according to the group's website.

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