Introduction to Email Marketing
Saturday, Apr. 5, 2014
9:00 AM - 4:00 PM
Pennsylvania College of Art & Design 204 N. Prince Street Lancaster, PA 17608 Directions
This one-day workshop will include an overview of the following topics:
Best Practices in Email Design, Email Coding Requirements, Common Types of Marketing Emails, Automated Campaigns, Strategy and Analytics, Client Website Requirements, and SPAM & Compliance.
Each topic will be presented by an expert in the subject area and instructors will be available both during and after the presentation. Students completing the course will possess a general overview of current technology and best practices used in email marketing as well as the most common types of email campaigns.
Prerequisite: DES 155 HTML & Website Design or Equivalent Experience and pre-set email accounts with at least 3 providers (these accounts may be free such as AOL, Yahoo, & Gmail).
Event Price: $150.00
Event Website: http://www,pcad.edu/ce Online Registration Available: Yes
Advertising & Marketing
Andrea Daugherty firstname.lastname@example.org Phone: (717) 396-7833